Marketing Maturity Roadmap

- : https://roadmap.marketingviatechnology.com/
- Roadmap Explorer: https://roadmap.marketingviatechnology.com/roadmap/
- 2026 09 02: https://roadmap.marketingviatechnology.com/newsletter/2026-09-02/
- 2026 09 07: https://roadmap.marketingviatechnology.com/newsletter/2026-09-07/
- 2026 09 14: https://roadmap.marketingviatechnology.com/newsletter/2026-09-14/
- Abm: https://roadmap.marketingviatechnology.com/capabilities/ABM/
- 11x: https://roadmap.marketingviatechnology.com/technologies/11x/
- 1 Mind: https://roadmap.marketingviatechnology.com/technologies/1Mind/
- Adobe Journey Optimiser B2 B Edition: https://roadmap.marketingviatechnology.com/technologies/Adobe-Journey-Optimiser-B2B-Edition/
- Bright Talk: https://roadmap.marketingviatechnology.com/technologies/BrightTalk/
- Campaign Launchpad: https://roadmap.marketingviatechnology.com/technologies/Campaign-Launchpad/
- Clearbit: https://roadmap.marketingviatechnology.com/technologies/Clearbit/
- Common Room: https://roadmap.marketingviatechnology.com/technologies/Common-Room/
- Copy Ai: https://roadmap.marketingviatechnology.com/technologies/Copy-AI/
- Creatio: https://roadmap.marketingviatechnology.com/technologies/Creatio/
- Customer.io: https://roadmap.marketingviatechnology.com/technologies/Customer.io/
- Delphi: https://roadmap.marketingviatechnology.com/technologies/Delphi/
- Demand Tools: https://roadmap.marketingviatechnology.com/technologies/DemandTools/
- Dojo Ai: https://roadmap.marketingviatechnology.com/technologies/Dojo-AI/
- Dream Data: https://roadmap.marketingviatechnology.com/technologies/DreamData/
- Eloqua: https://roadmap.marketingviatechnology.com/technologies/Eloqua/
- Factors.ai: https://roadmap.marketingviatechnology.com/technologies/Factors.ai/
- Goldcast: https://roadmap.marketingviatechnology.com/technologies/Goldcast/
- I Capture: https://roadmap.marketingviatechnology.com/technologies/iCapture/
- Inflection: https://roadmap.marketingviatechnology.com/technologies/Inflection/
- Integrate: https://roadmap.marketingviatechnology.com/technologies/Integrate/
- Kernel Ai: https://roadmap.marketingviatechnology.com/technologies/Kernel-AI/
- Knak: https://roadmap.marketingviatechnology.com/technologies/Knak/
- Mad Kudu: https://roadmap.marketingviatechnology.com/technologies/MadKudu/
- Paminga: https://roadmap.marketingviatechnology.com/technologies/Paminga/
- Plauti: https://roadmap.marketingviatechnology.com/technologies/Plauti/
- Popl: https://roadmap.marketingviatechnology.com/technologies/Popl/
- Power Apps: https://roadmap.marketingviatechnology.com/technologies/Power-Apps/
- Power Automate: https://roadmap.marketingviatechnology.com/technologies/Power-Automate/
- Power Bi: https://roadmap.marketingviatechnology.com/technologies/Power-BI/
- Qualified: https://roadmap.marketingviatechnology.com/technologies/Qualified/
- Segment: https://roadmap.marketingviatechnology.com/technologies/Segment/
- Supersonik: https://roadmap.marketingviatechnology.com/technologies/Supersonik/
- Tableau: https://roadmap.marketingviatechnology.com/technologies/Tableau/
- Terminus: https://roadmap.marketingviatechnology.com/technologies/Terminus/
- Traction Complete: https://roadmap.marketingviatechnology.com/technologies/Traction-Complete/
- Twenty Three: https://roadmap.marketingviatechnology.com/technologies/TwentyThree/
- Warmly: https://roadmap.marketingviatechnology.com/technologies/Warmly/

**11x** is a venture-backed AI startup focused on creating autonomous AI workers for go-to-market (GTM), sales, marketing, and revenue operations teams. The company positions itself not as a software vendor, but as a provider of "digital workers" that can perform tasks traditionally handled by Sales Development Representatives (SDRs) and other revenue-generating roles.
## Product Capabilities
11x's platform is built around AI-powered digital workers.
#### 1. Alice – AI SDR (Sales Development Representative)
Alice is their flagship product and is designed to automate outbound sales development activities: 
- Identify and research ideal prospects
- Monitor buying signals and market activity
- Generate personalized outreach
- Run multichannel campaigns
- Handle prospect responses
- Schedule meetings
- Revive dormant CRM leads
#### 2. Julian / Jordan – AI Phone & Inbound Agent
11x has also developed an AI agent focused on phone-based interactions and inbound lead qualification:
- Respond to inbound leads rapidly
- Conduct qualification conversations
- Handle outbound calls
- Book meetings
- Operate across multiple languages
## Positioning
11x is positioning itself as the "AI workforce for revenue teams." Rather than selling sales software, it sells autonomous digital workers—primarily **Alice (AI SDR)** and **Julian/Jordan (AI phone/inbound agent)**—that are designed to generate, qualify, and convert pipeline with minimal human involvement. Their strategic goal is to move companies from using AI as an assistant to using AI as an operational team member. The platform is primarily aimed at revenue teams in technology companies, both mid-market and enterprise.