Marketing Maturity Roadmap

- : https://roadmap.marketingviatechnology.com/
- Roadmap Explorer: https://roadmap.marketingviatechnology.com/roadmap/
- 2026 09 02: https://roadmap.marketingviatechnology.com/newsletter/2026-09-02/
- 2026 09 07: https://roadmap.marketingviatechnology.com/newsletter/2026-09-07/
- 2026 09 14: https://roadmap.marketingviatechnology.com/newsletter/2026-09-14/
- Abm: https://roadmap.marketingviatechnology.com/capabilities/ABM/
- 11x: https://roadmap.marketingviatechnology.com/technologies/11x/
- 1 Mind: https://roadmap.marketingviatechnology.com/technologies/1Mind/
- Adobe Journey Optimiser B2 B Edition: https://roadmap.marketingviatechnology.com/technologies/Adobe-Journey-Optimiser-B2B-Edition/
- Bright Talk: https://roadmap.marketingviatechnology.com/technologies/BrightTalk/
- Campaign Launchpad: https://roadmap.marketingviatechnology.com/technologies/Campaign-Launchpad/
- Clearbit: https://roadmap.marketingviatechnology.com/technologies/Clearbit/
- Common Room: https://roadmap.marketingviatechnology.com/technologies/Common-Room/
- Copy Ai: https://roadmap.marketingviatechnology.com/technologies/Copy-AI/
- Creatio: https://roadmap.marketingviatechnology.com/technologies/Creatio/
- Customer.io: https://roadmap.marketingviatechnology.com/technologies/Customer.io/
- Delphi: https://roadmap.marketingviatechnology.com/technologies/Delphi/
- Demand Tools: https://roadmap.marketingviatechnology.com/technologies/DemandTools/
- Dojo Ai: https://roadmap.marketingviatechnology.com/technologies/Dojo-AI/
- Dream Data: https://roadmap.marketingviatechnology.com/technologies/DreamData/
- Eloqua: https://roadmap.marketingviatechnology.com/technologies/Eloqua/
- Factors.ai: https://roadmap.marketingviatechnology.com/technologies/Factors.ai/
- Goldcast: https://roadmap.marketingviatechnology.com/technologies/Goldcast/
- I Capture: https://roadmap.marketingviatechnology.com/technologies/iCapture/
- Inflection: https://roadmap.marketingviatechnology.com/technologies/Inflection/
- Integrate: https://roadmap.marketingviatechnology.com/technologies/Integrate/
- Kernel Ai: https://roadmap.marketingviatechnology.com/technologies/Kernel-AI/
- Knak: https://roadmap.marketingviatechnology.com/technologies/Knak/
- Mad Kudu: https://roadmap.marketingviatechnology.com/technologies/MadKudu/
- Paminga: https://roadmap.marketingviatechnology.com/technologies/Paminga/
- Plauti: https://roadmap.marketingviatechnology.com/technologies/Plauti/
- Popl: https://roadmap.marketingviatechnology.com/technologies/Popl/
- Power Apps: https://roadmap.marketingviatechnology.com/technologies/Power-Apps/
- Power Automate: https://roadmap.marketingviatechnology.com/technologies/Power-Automate/
- Power Bi: https://roadmap.marketingviatechnology.com/technologies/Power-BI/
- Qualified: https://roadmap.marketingviatechnology.com/technologies/Qualified/
- Segment: https://roadmap.marketingviatechnology.com/technologies/Segment/
- Supersonik: https://roadmap.marketingviatechnology.com/technologies/Supersonik/
- Tableau: https://roadmap.marketingviatechnology.com/technologies/Tableau/
- Terminus: https://roadmap.marketingviatechnology.com/technologies/Terminus/
- Traction Complete: https://roadmap.marketingviatechnology.com/technologies/Traction-Complete/
- Twenty Three: https://roadmap.marketingviatechnology.com/technologies/TwentyThree/
- Warmly: https://roadmap.marketingviatechnology.com/technologies/Warmly/

Salesforce deduplication app used by LLI. The app has a lot of features, and works reasonably well. However, the core matching logic is not particularly flexible. The vendor also charges per record, which means the app may not be suitable for large customers. 

### Capabilities
Plauti offers a native Salesforce data quality suite (Plauti Data Management) that combines deduplication, validation, routing, and bulk data manipulation. It is aimed at Salesforce admins, RevOps, Sales/Marketing Ops, and data governance teams who need scalable, governed data quality inside Salesforce rather than via external ETL or MDM tools. Core modules include:

- **Deduplicate**: finds, merges, and prevents duplicate records (leads, contacts, accounts, and custom objects).
- **Verify**: validates and formats email, phone, and address data, including localized formats.    
- **Manipulate**: performs safe bulk updates, conversions, deletes, owner changes, and find-and-replace jobs fully inside Salesforce.
- **Assign**: routes and assigns records (e.g., leads or cases) natively in Salesforce using flexible assignment rules.
- **Restore**: lets users undo merges and restore field-level changes, providing rollback and governance.
### Positioning
Plauti positions itself as an end-to-end data quality and data management suite for Salesforce. It competes with other Salesforce-focused data quality and routing tools rather than general integration platforms. Its differentiators are the breadth of native modules (dedupe, verify, manipulate, assign, restore) and strong focus on operating fully inside Salesforce with governance features like logs and undo. It does not support other CRMs or external platforms.